Indonesia’s children’s book industry continues to show strong and positive growth. Data from the Indonesian Publishers Association (IKAPI) in mid-2025 recorded a 17% increase in children’s book sales compared to the previous year.

This growth reflects a sustained demand for content that goes beyond education—books that help shape children’s character and ways of thinking from an early age.

At the same time, shifting consumer behavior and the rapid expansion of digital distribution channels have significantly broadened the industry’s reach. Marketplaces and social media now serve as powerful platforms, enabling books to reach readers across regions—even extending to international markets.

Amid these dynamics, Ziyadbooks has emerged as one of the industry players that has successfully adapted and grown alongside the evolving ecosystem. With more than 21 years of experience, Ziyadbooks now focuses on children’s books and has reached millions of readers, both in Indonesia and abroad.

Ziyadbooks’ journey began with a mission to contribute to the nation’s intellectual development through literacy. Since its inception, the company has been committed to delivering reading materials that not only educate, but also nurture character, instill values, and equip children with a global perspective.

Initially, Ziyadbooks focused on teen and self-development books. However, over time, the company recognized that children’s books offer far greater potential in shaping future generations from an early age.

“Over time, we realized that children’s books are where we can create a broader impact,” said Mr. Rubiyanta, S.P., M.M., Director of CV. Ziyad Visi Media (Publisher of Ziyadbooks)—a vision that continues to guide the company today.

Today, millions of books have reached readers across various regions, even extending beyond national borders. Technological advancements and the rise of marketplaces have marked a key turning point, accelerating Ziyadbooks’ distribution to a wider audience.

This momentum was further strengthened in 2023, when Ziyadbooks began actively developing its affiliate program. Through initiatives such as challenges, community engagement, and dedicated affiliate programs, marketplace sales saw significant growth—driving faster business expansion.

Behind this growth, logistics has played a critical and inseparable role.

For approximately five years, Ziyadbooks has partnered with J&T Express to support product distribution across Indonesia. With its extensive network reaching diverse regions, J&T Express ensures that every book is delivered quickly and safely to customers—even in remote areas.

“Delivery speed and reliability greatly influence customer trust. When shipments run smoothly, both resellers and buyers feel more confident to continue transacting,” shared the Ziyadbooks team.

Flexible pick-up services—available in both the afternoon and evening—have also enhanced operational efficiency, especially for a team managing high-volume distribution. In addition, an easy-to-use real-time tracking system provides transparency and peace of mind for both sellers and buyers.

For Ziyadbooks, logistics is more than just delivery—it is a crucial part of building a seamless customer experience. When books arrive on time, trust grows, and the impact of each reading experience reaches even more families.

Through this journey, Ziyadbooks demonstrates that a business built on a strong vision, adaptability, and the support of the right ecosystem can continue to grow—and create meaningful impact for society.