Following last year’s success, J&T Express is once again launching the J&T Connect Preneur Tour 2025, a program aimed at empowering Indonesian MSME entrepreneurs to strengthen their business capabilities. This roadshow will visit five cities across Indonesia — Medan, Palembang, Malang, Cirebon, and Bogor — from mid-May to the end of June.

The program features up-to-date discussions on business strategies in the digital era, with Edho Zell as the keynote speaker.

The educational roadshow kicks off in Medan on May 15, 2025, followed by Palembang on May 22, Malang on June 12, Cirebon on June 19, and concludes in Bogor on June 25. Each location will host 100 local MSMEs and provide comprehensive digital training designed to accelerate business growth.

Herline Septia, Brand Manager of J&T Express, emphasized the company’s commitment to supporting MSME development, saying, “The incredible enthusiasm from last year’s participants motivates us to bring this program back with fresh and relevant content. This time, we want to help MSMEs not only survive but truly thrive in the digital marketplace.”

Under the theme of strengthening MSMEs in the digital era, the program features Edho Zell — a sociopreneur and founder of Social Bread — as the main speaker. Drawing on his extensive experience in the digital world, Edho will share practical insights on adapting to current business trends, including the rapidly growing phenomenon of live commerce.

Live commerce has shown significant growth in Indonesia. According to a study by TikTok and Boston Consulting Group (BCG), 83% of consumers in the country make purchases after watching product videos, with the highest influence seen in fashion, beauty, and electronics categories, which account for over 50%. This highlights the importance for business owners to stay relevant to consumer demands today.

Further demonstrating its commitment to promoting technological adoption in business, J&T Express is organizing a business competition with grand prizes including a full live shopping equipment set, studio revitalization or creation, and intensive training sessions directly with Edho Zell — all designed to help MSMEs continue growing their ventures.

The J&T Connect Preneur Tour 2025 is supported by strategic partners including the Ministry of Communication and Digital Technology of the Republic of Indonesia, Castliv, and JSTERP, providing a comprehensive learning ecosystem for participants. Media partners such as Tribunnews, Kompas.com, Radar Kediri, Batam Pos, Riau Pos, and Sumut Pos are also lending their support.

This event is open to MSME players who want to expand their business in the digital space. Registration can be done at www.jntjadibisa.com or by contacting the organizing team via email at [email protected].