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J&T Express's loyalty program, #BUCINSAMAJNT, has been honored with the prestigious Marketeers Digital Marketing Heroes (MDMH) 2024 award in the Digital Marketing Team Heroes category. This accolade recognizes brands that have achieved outstanding success in digital marketing.
The MDMH 2024 event featured over 100 proposals across various categories, providing a platform for industry players to showcase their strategies, creativity, and the impact of their digital campaigns. The judging panel, composed of editors, social media specialists, and multimedia designers, assessed submissions based on strategy, creativity, execution, and the campaign’s impact on business outcomes.
The victory of the #BUCINSAMAJNT program underscores J&T Express’s success in leveraging digital platforms to connect with a broad audience across Indonesia. The program has not only fostered customer engagement but also delivered exciting experiences through its ongoing reward initiatives, which will continue until the end of the year.
Since its launch, #BUCINSAMAJNT has implemented a variety of initiatives to reach the public, including the J&T Bucin Carnifun during Car-Free Days, Bucin Booth Installations in five cities, collaborations with the Gen On Track event by Gen FM, and the latest activation, NgeBucin with Juicy Luicy.
This award reaffirms J&T Express’s commitment to driving innovation in digital marketing and building stronger relationships with its customers. We extend our gratitude to Marketeers for this recognition and to all our loyal customers for their unwavering support in making #BUCINSAMAJNT a resounding success.
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