Jakarta, July 23, 2021 – As a delivery service brand that has been established since 2015, J&T Express continues to strengthen brand engagement with various interactions and services to its customers and has succeeded in making achievements with various awards received every year. This time, J&T Express won three Indonesia Most Engage Delivery Services Brand Awards 2021 in the Expedition, Courier Parcel and Cargo categories, which was held virtually.
This award, organized by MIX MarComm, is an award for Delivery Services companies in Indonesia, which is assessed based on the brand engagement of Delivery Services service brands on social media in 2021 using the Ripple10 measuring tool from Ivosights. This award is given based on the results of the assessment of Engagement Rate, Stream, Positive Sentiment, and Potential Reach on social media platforms like Instagram, Twitter, and YouTube.
“For us, building good interaction with customers is important, apart from direct interaction through services, communication through social media is an efficient and effective way. Receiving awards in these 3 categories triggers more enthusiasm for us to continue to communicate effectively and interact more intensely with customers," said Iwan Senjaya as Key Account Manager of J&T Express.
J&T Express often held programs or activities that take place through the website or social media as a form of two-way interaction with customers. One of the series of J&T Express' fifth anniversary programs in 2020 successfully received a positive response from millions of customers and followers on J&T Express’ social media, with an engagement rate of up to 35% and more than 31 million participants took part in one of these programs. In addition, apart from social media and the WhatsApp call center service website, J&T Express is also intense in providing information, as well as being a forum for questions and answers and input from customers.
With the current pandemic situation, online interaction is also an effective means of communicating with customers. This platform is used by J&T Express, which has more than 1 million followers, to be more active in building brand engagement by presenting interesting programs in the midst of situation that require people to stay at home. "Seeing the increasing and interactive engagement that has even become a trending topic on social media, we will continue to present content and programs that can be accessed by all customers throughout Indonesia," said Herline Septia - Brand Manager of J&T Express.