J&T Express won the 2022 Marketeers Editor's Choice Award (MECA) in the 360° Marketing Campaign of the Year category, which took place at CGV FX Sudirman, Jakarta on October 12, 2022. As a global shipping service company, J&T Express actively promotes various program activities through the #AdaTerusBuatYou brand campaign.
Awarding was received directly by Iwan Senjaya – Commissioner of J&T Express, MECA is an award for companies and brands in Indonesia that are able to make breakthroughs in marketing strategies. The appreciation of this brand campaign shows that J&T Express is able to adapt to conditions, including during the pandemic, and remains creative in building innovation and conducting customer engagement to form impactful services.
“The pandemic situation has delayed the movement of almost all business lines, but this is a challenge, especially for us, to be able to move our marketing strategy from different angles to stay afloat and run efficiently. Hopefully with this award, it will be our motivation to always present even better innovations,” said Iwan.
The campaign is carried out by communicating a young, active, and warm brand tone to create brand evangelists, loyalty and positive sentiments. It is carried out with brand activation with public figures to describe how the delivery process is carried out by couriers. In addition, social media interactions, publicity, CSR activities, internal programs in the form of appreciation for employees, as well as business promotions on the application.
In this digital era like now, people are starting to depend on technology, the use of applications is a solution to facilitate transactions including sending packages through the J&T Express application, other information can also be accessed such as realtime tracking, Drop Point locations, to estimated shipping costs. The presence of the application is an innovation for J&T Express to be there for you.