Through its J&T Connect Preneur Goes to Campus program, J&T Express visited Bandung on May 7 by hosting an interactive entrepreneurship talk show themed “Creative Catalyst: Winning in Indonesia’s Highly Competitive Market & Lifestyle Industry.” Held at Universitas Pendidikan Indonesia, the event featured Rizky Arief, CEO of HMNS Perfume, and Annisa Swavira, Founder of Lokasaji. Both speakers shared their experiences on building businesses from the ground up, navigating market competition, and maintaining brand relevance amid rapidly changing trends.

Herline Septia, Brand Manager of J&T Express, stated that the program reflects J&T Express’ commitment to supporting the growth of young entrepreneurs in Indonesia. By bringing together two successful business owners with distinct brand identities and business approaches, the program aims to provide students with valuable perspectives and practical insights into building a business in today’s highly competitive digital landscape.

“J&T Connect Preneur Goes to Campus is part of J&T Express’ commitment to engaging more closely with young people and supporting the emergence of more young entrepreneurs in Indonesia. As interest in entrepreneurship among young people continues to grow, we hope this program can serve as a relevant learning platform that helps them develop their businesses from an early stage,” said Herline.

Bandung was selected as a host city due to its strong creative and entrepreneurial ecosystem among young people. The city is widely recognized as the birthplace of many successful local brands founded by the younger generation. In addition, according to data from the Bandung City Communication and Information Office (Diskominfo) as of April 2026, micro enterprises account for 96% of all businesses in Bandung, representing approximately 12,391 business owners. This highlights the continued need for business development support to help local enterprises grow and scale up.

J&T Super Seller: Business Competition with Over IDR 400 Million in Funding Support

In addition to the talk show, J&T Express also opened registration for J&T Super Seller, a national business competition designed for university students across Indonesia who have been running a business for at least six months. The competition offers total prizes worth more than IDR 400 million and includes an incubation program for the top 10 participants. During the incubation phase, selected participants will receive intensive mentoring as well as initial business funding of IDR 20 million each.

“This program is designed not only as a learning platform, but also as an ecosystem that provides students with real opportunities to grow their businesses sustainably. Through this initiative and leveraging our logistics capabilities, J&T Express aims to play a role beyond being a delivery service provider—we want to be a business enabler that supports the growth of young entrepreneurs in Indonesia,” Herline added.

In recognition of its potential impact on students, J&T Connect Preneur Goes to Campus has received support from the Ministry of Higher Education, Science and Technology of the Republic of Indonesia. The program is also supported by Narasi, Young on Top, BCA, Prabu, Satu Dental, Kacamatamoo, and Kapal Api, along with media partners including Tribunnews, Kompas.com, Viva, Marketeers, Marketing, Radar Bali, Radar Jogja, Radar Kediri, Radar Semarang, Radar Surabaya, Radar Bandung, Manado Post, Kaltim Post, and Batam Pos.

Registration for J&T Super Seller is free of charge and is open from April 28 to June 13, 2026, through: https://jntdekatdihati.com/superseller/.